We waited and waited for web 2.0, and now we have it. In this century’s second decade (2010-2020) we will see our TV’s transform into the next tier when it turns 2.0. What exactly does all this mean? Is it simply marketing jargon? The truth is that the world is changing folks and if you can’t keep up you’ll be left behind. Love it or hate it… new technologies are constantly redefining business models.
We saw this happen when barcodes were introduced, and years later WAL-MART designed a distribution system for the new-age, the system has since been adopted differently by warehouses, department stores, grocers, all over. The information system allows for more WAL-MART product to be put on shelves faster than ever before.. by basically telling the store what is being scanned and sold. This changed the daunting process of writing overhead orders into a breeze when they basically began writing themselves. While I’m on the topic of walmart check out the new logo they unveiled this week:
Interesting eh? Look like they have a new “Target” demographic, yes that was a pun.
When exactly will the next big distribution system will come along? As the world turns greener and our culture becomes less-resistant to technology… is it possible that we may work in a paperless world?
Not many industries haven’t changed due to new technologies in the past 15 years, obviously the web has had a serious effect on business communication, and e-commerce.
Advertising is no different. Our landscape now has a fourth dimension… We were some of the first to gain big capital through the internet and capitalize we did. It is ever-changing on the web and to stay on top you must stay informed.
Paul Beelen has released a nice whitepaper write-up through the creative commons entitled: Advertising 2.0. Its definitely worth checking out for any marketing, advertising, or media buff. What are you waiting for? Check it out:
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Epoch Films is responsible for dozens of creative TV spots, including some of my own recent favs: the Old Spice awkwardly funny locker room moments, and contributions to AT&T’s fewer dropped calls campaign. I suppose this spot became controversial after winning a Cannes Lions 2008 Film Bronze award, JCP should definitely consider picking this one up.
Isn’t it time for old brands to start taking chances again anyway?
Image is still important, but so is action and last I looked the JCPenny brand was collecting dust.
RIP George Carlin
May 12th 1937- June 22nd 2008 “I credit that eight years of grammar school with nourishing me in a direction where I could trust myself and trust my instincts. They gave me the tools to reject my faith. They taught me to question and think for myself and to believe in my instincts to such an extent that I just said, “This is a wonderful fairy tale they have going here, but it’s not for me.”
I’m a bit upset over this, I always wanted to see him perform. As a linguist in my eyes there was no better, his ability to share with the world so many new ideas about randomness and pointlessness. He was also responsible for the historical bit on the FCC: seven words (NSFW) Carlin spoke raw truth.
Y’know what? I’ll tell ya what.. I enjoy a good movie. and I’ve been wanting to watch see Pink Floyd’s “the wall” pretty much my whole life but friends and others always told me its disturbing and just not good. Well tonight I am happy to say I can scratch yet another classic off my list..
Sure the wall is boring at times, but its scored beautifully and this type of film direction is totally my style. Its creepy and nearly everything is meant to mean something yet at the same time mean something else, not to mention it makes you feel like your on drugs. I would not reccomend watching this movie on drugs, I would also not reccommend this movie to small children. with that said I loved it!
so In an attempt to catch up on all the great movies behold the new netflix account!
add me as a friend! ..wait netflix is actually ridding the site of all its member profiles (who needs em anyway right)
why was netflix even trying to be social? isn’t that what social network apps are for? get with it!
anyways im looking for reccomendations now, I’m into horror flicks and comedies. I love watching documentaries and a handful of dramas. love the indie wes anderson style and epic speildbergs, hate movies with unececcary cameos, unconvincing premises and bad story telling. most new studio pictures suck! any suggestions?
After seeing Al Gore endorse Obama the other night I was a bit dizzy. The ‘hope’ campaign had finally made its debut in Michigan and I was standing front-row center when they took the stage. Actually no, if I remember correctly we had nosebleed seats and it was a bit hard to hear. Though given the unusual ant-sized perspective we had I was happy to at least recognize each politician before they reached the podium.
To understand the personal significance of Monday night’s rally we’ll have to go back in time a bit… not far back but about six months. So Christmas had long passed and the new year had arrived, and I now had a brand-spanking new hard-drive to fill (thanks Santa!). This is when I began to download heaps and heaps of new media, which I highly recommend doing. I had my own place with my own computer, and I paid for the Internet, so why not? I managed to download just about every political documentary that was floating around on the pirate bay. I started running out of video content to discover and in some cases my searches began bringing up the same results… so I switched media. This is when I discovered the art of the audio book. GENIOUS!
The Art of the Audio Book:
It never really occurred to me how listening to a book could actually be so enjoyable but audio books really make the act of absorbing a book painless and the material easier to comprehend. This is the case with Barack Obama’s audio translation of The Audacity of Hope in which Barack himself passionately narrates the story behind his grassroots Illinois Senate campaign, then actually leads listeners into Washington to hear stories about meeting President Bush for the first time, candid conversations in congress, and hundreds of new observations. This audio book is a breath of fresh air. Also note that if you listened to this for just one hour each day it wouldn’t take even a week to finish!
Enlighten yourself. Change your Perpective. Try something New.
If you’re reaally feeling risky you might try putting in a copy of Al Gore’s newest, punchy and thought-provoking audio book: The Assault on Reason narrated by Will Patton. The material might seem a little dry at first (after all it was written by Al Gore) BUT, and this is a huge but… the conclusion that is eventually reached stands as an accurate depiction of our current state of politics. Its a bit disturbing. Focusing mostly on media, former presidential candidate Al Gore expresses a sincere outrage to a nation that is described as being continuously misled and ruled through fear. He details all the lines that were crossed by Bush’s administration leading up to the unnecessary war in Iraq. Gore also brashly devotes an entire chapter of this book to the explanation of all the ways in which Americans are ruled through the television media. Finally! The book also covers the importance of net neutrality and its link to democracy.
These audio books have made a huge impact on the way I choose to follow politics in 2008. They give concrete proof to the sad fact that presidential campaigns, wars, and entire ideologies are now being sold to the American people by our government. We are beginning to lose our highest form of democracy to the age of government marketing strategies and a way-too-highly concentrated media.
So Monday night was special -I knew it would come eventually but to actually be there to witness Gore publicly endorse Obama was kind of magical. Watching ant-sized Obama preach about carrying his grassroots campaign until November and hearing his strong reach for younger generations gives this country hope that we can break from the disguised lies, and from the sound bytes. I don’t want to comment too much on the next election, but wow it almost feels like something is upon us. Maybe you’re in the dark and don’t see it. You will. American Revolutions always seem to happen at a decades end, so here’s to 2008.
P.S. if you’re interested in a copy of either audio book I mentioned e-mail me and I’ll send you a free copy.
Today marks an epic event, although the Firefox 3 browser is still beta Mozilla is encouraging all users to head here to be part of this movement. Our goal is to reach over 1 million downloads in 1 day, and to take a piece of market share away from Microsoft’s IE7.
I’ve been loyal to Firefox for about 2 years now and I will never go back. Try something new today.
Someone gave me an idea the other day, or what they thought was an idea. It seemed plausable at first. An idea that would ensure success and instant recognition. I smiled, “If it were only that easy” I thought. You see a company does not brand itself overnight and their efforts often go unnoticed up until they can find a unique niche or once a company can clearly understand their demographic. I am not saying its impossible because hypothetically, all you need is a group’s attention and a single message.
I think the general public is largely in the dark when it comes to advertising & marketing. The amount of energy and finances it takes to manage a popular brand are highly underestimated. In order for your message to be seen (legally) you must pay for the space in which it sits. We all know that it surrounds us we always read the stats about the unbelievable number of ads we encounter everyday. Advertising has seriously changed the way the world works and furthermore changes what we think everyday. Television ads still remain the most effective and expensive ways to get through to the public. Is there an easy way in through public access board meetings, or through the internet? Sending the message and overall message reception is the hardest piece of the puzzle to fit.
When elaborating on recognition and sending a new symbol out for the world to pick up on (think peace sign, or stop sign) The idea of pushing an independent graphic into the same extreme conditions that logos face today is not the problem. The design must be able to withstand mass duplication, must be copyrighted, and not easily satirized. The problem I think comes when deciding on a distribution platform, which becomes the genius behind the project. Its not what you say, its how you are heard.
American Marketing Association
If you attend Oakland University and have an interest in the field of marketing, I highly recommend attending a meeting or two. The weekly guest speakers are always entertaining, and free food is provided besides you can always just come and hang out with me -this year’s Director of Fundraising for our chapter. Anybody wanna buy a raffle ticket?? haha!
There’s actually a lot happening in Detroit.. besides the city’s efforts to rebuild the economy, there’s been a strong surge in detroits industrial areas from artists working to preserve art, and bring artists together. The canvas we’re given in detroit is historically meant for art; what’s left to do with an old abandoned industrial building besides make it beautiful again. The overpasses and fences, blank billboards, abanoned cars, abandoned buildings, the empty lots, unused storefronts, makeshift signs, cracked sidewalks… all canvases just screaming one message that nobody has heard. Our city is just waiting to be renewed and if our taxes aren’t enough to cover the damages on these properties then we must SPEAK UP and ACT OUT. Let me also say this: I do not condone ANY form of vandalism or destruction of property. That is not the intention, what drives me is the idea of bringing a new aethetic to a corner or a community in the tradition of public art, this is something meant to inspire and send a positive messages.
It seems like the NBA really does wants the Lakers to win a championship this year.
But It can’t possibly be fixed -I mean wouldn’t that be highly illegal? Of course it’s illegal, but for all the money Kobe brings in to the league, all the press that would surround a series in LA, and advertsiing deals; yes advertising deals, oh and endorsements. On paper the league might see its worth risking (or they might not even be looking athe numbers) I say leave the game alone and let it run its course. All the drama of the game, the emotion, and the excitement shouldn’t be forced, it should come naturally.
These are just thoughts that float around in my head -What really do I know about marketing?
besides you can always just come and hang out with me -this year’s Director of Fundraising for our chapter. Anybody wanna buy a raffle ticket?? haha! 