BK dropping money from the sky.
If you live anywhere near Chicago or Miami, watch where your walking. Burger King has launched a fall viral campaign that involves leaving over 5,000 wallets on the streets or at hot-spots. The wallets containing actual money (ranging from $1 to $100) and BK gift-cards (ranging from $5-$20), are an attempt to lead visitors to local stores and get people talking.
In addition to the cash the faux leather wallet also comes along with business cards from ‘the king’, local burger king location maps, and a fake drivers license for “the king”. GE Finanial did a similar promotion back in 2000 with a similar campaign that made 1 in 5 lost wallets found a winner.
Great strategy, good timing, and proving yet again going viral works! BK must’ve learned something from their subservient chicken campaign. Chicken Mask Really?!?! Click here for the .PDF file, did the really expect people to wear this thing?
interesting stuff nonetheless, thanks to ted.me for the photos!