DO NOT turn to network news…
GO STRAIGHT TO THE SOURCE:
So while TIME MAGAZINE has just named President Elect, Barack Obama 2008’s Person of the Year, and Shepard Fairey’s artwork graces the cover internationally, a few of us are still wondering who was working in the background to make him look so… well, stunning.
On Wednesday, TIME Magazine named Barack Obama its 2008 “Person of the Year.” The issue marked December 29th, 2008 hits stores today.
Aside from all the hype, we must begin to look at the bigger questions like, who was behind the hype? We all know Obama was the original hype-man in every sense of the word, but who were his henchman, who helped make history?
VSA partners (Chicago) was the agency that developed Obama’s campaign logo. A team of three including strategist, Sol Sender took on the project last year, and finalized a logo that would soon follow Barack Obama around the world and into the white house.
VSA partners offers a video released this month, upon the hiring of Sol Sender to detail exactly how the project was managed. Both parts together are about 13 minutes long.
Click to watch: PART 1. PART 2.
Some of the designs mentioned in the video:
In 2004 and 2000 I can remember analyzing the font choices from each candidate, the colors, and each message typically had a piece of clip art attached in some form whether it be a flag, or a star. Now I’ve heard this campaign logo become the butt of a few jokes, but like Obama, this design is full of win. Before this election, a candidate has never used such strong imagery or go so far as to design a logo for their campaign to run with. Stickers, signs, and buttons have always been traditionally used, but this breed is different. Have you ever seen a candidate launch a social network? Neither have I, nor has anyone for that matter. Now take a visit to my.barackobama.com if you haven’t yet, and get used to it.
It seems that with the help from this campaign logo this year we have broken from the mundane order of politics in this country. More importantly whether anyone has realized it or not, we’ve also just accepted candidate branding. Or better yet, government branding. The world is changing people!
Remember: Marketing is Power.
Shepard Fairey is turning heads again, not in the streets this time but in a formal gallery in Denver. Over the last 15 years Fairey, part-entrepreneur, part-artist, has successfully brought art back onto the streets with his controversial Obey:Giant campaign.
The effort to create any type of symbol or slogan that can be recognized on all sides of the globe is something that multinational companies spend billions of dollars investing in. How can one man undermine such a system? Power of the People
Shepard began on his own, but over the years his home-brew logo began popping up next to graffiti tags in Americas largest cities. A ghostly face giving off a glare that makes no man want part in the future, and a tag line simply reading: OBEY.
This image was to be photocopied and photocopied and photocopied and distributed and distributed and distributed until people started asking questions.
Today the artist behind the famous vectored face of Andre the Giant is still designing & creating. His most-recent claim-to-fame came from Democratic Presidential candidate Barack Obama when Fairey’s “HOPE” poster design was offered on Obama’s website as an official campaign poster.
Much like Obama, Shepard Fairey has always been an advocate of change. Proving that guerilla style advertising can be effective, that going in from the sides can work and that we still have strength in numbers. So this week while the politicians heads are growing bigger in Denver, Shepard and friends will be honoring important campaign issues through art. Spanning the same days as the Democratic convention, Manifest: Hope presented in part by MoveOn.org will showcase Shepard’s work on the national stage once again.. and thats exactly the type of change I can believe in.
“It’s better to live one day as a lion than a thousand years as a lamb”
ONE DAY AS A LION is
Zack de la Rocha (vocals/keys)
Jon Theodore (drums)
One Day as a Lion and ANTI- announced a release date for the long awaited self-titled EP from former rage against the machine front man Zack de la Rocha yesterday. This means if you are one of those people who still buy their music at the brick and mortar, indie shop not big box I hope… then tell them to order this so you can have it in your hands by July 22 (worldwide release date). This summer you can catch Zach de la Rocha at Lollapalooza (Grant Park, Chicago IL) playing on one of the last few dates with RATM in a few weeks, which I think is well worth skipping work for! Some things only come around once people, so live life unrestricted and you might end up happier.
RIP George Carlin
May 12th 1937- June 22nd 2008
“I credit that eight years of grammar school with nourishing me in a direction where I could trust myself and trust my instincts. They gave me the tools to reject my faith. They taught me to question and think for myself and to believe in my instincts to such an extent that I just said, “This is a wonderful fairy tale they have going here, but it’s not for me.”
I’m a bit upset over this, I always wanted to see him perform. As a linguist in my eyes there was no better, his ability to share with the world so many new ideas about randomness and pointlessness. He was also responsible for the historical bit on the FCC: seven words (NSFW) Carlin spoke raw truth.