So I’m walking through Meijer yesterday to pick up some cat food for Ally when something caught my eye. Take a look:
New logo/package design for Pepsi.
This is interesting, the Pepsi brand has always seemed pretty solid to me. Pepsi’s packaging has always evolved, changing slightly from year to year, but here we see them re-branding with a new logo.
They’ve kept with the same red and blue colors, adjusting only the curvatures of each shape. Many might not ever notice the difference, so for these people the re-vamped logo will have absolutely no bearing on their perception of the brands image.
Pepsi’s VP of portfolio brands, Frank Cooper said of the new logo:
“We felt like, as we move out of this traditional mass marketing and mass distribution era into today’s culture, there’s an opportunity to bring humanity back, both in terms of the design but also in the way we engage consumers,” he said. “By making the logo more dynamic and more alive … [it is] absolutely a huge step in the right direction.”
By more alive, I think what Frank means is that this logo was created to move. The new logo can dance, it can sing, and it will talk to new consumers simply by standing still.
Is the new logo smiling at me?
At first I was skeptical, but after some thought, the logo does seem pretty powerful and this will probably work out great for them. Pepsi is reshaping their brand starting with the white space, by opening it up for Pepsi Max, and slimming it down for Diet Pepsi.
PEPSI vs. pepsi
This new typeface was long overdue. It looks like it could be a throwback to the old Diet Pepsi design (from the 80’s), but what’s striking is the change from all capitals to all lowercase. The brand suddenly stopped screaming.
Is the font telling us that Pepsi wants to be taken more serious? Not likely, this is a brand that has always been about fun and this typeface still says that but it reads in a more modern way. As for the decision to go with all lowercase, I think that’s just a hot trend in design right now. So to wrap things all up Do I think Pepsi still has a bright future in beach balls? Absolutely.
Posted in Blog Updates
Tagged beach balls, blue, brand, branding, carbonated water, cat, classic, coca-cola, coke, cola, consumers, design, design trend, dew, diet pepsi, dredesign, fun, grocery store, logo, Marketing, mass marketing, meijer, mountain dew, mt. dew, pepsi, pepsi max, pepsi-cola, pop, re-brand, rebrand, red, shopping, sierra mist, soda, trends
Shepard Fairey is turning heads again, not in the streets this time but in a formal gallery in Denver. Over the last 15 years Fairey, part-entrepreneur, part-artist, has successfully brought art back onto the streets with his controversial Obey:Giant campaign.
The effort to create any type of symbol or slogan that can be recognized on all sides of the globe is something that multinational companies spend billions of dollars investing in. How can one man undermine such a system? Power of the People
Shepard began on his own, but over the years his home-brew logo began popping up next to graffiti tags in Americas largest cities. A ghostly face giving off a glare that makes no man want part in the future, and a tag line simply reading: OBEY.
This image was to be photocopied and photocopied and photocopied and distributed and distributed and distributed until people started asking questions.
Today the artist behind the famous vectored face of Andre the Giant is still designing & creating. His most-recent claim-to-fame came from Democratic Presidential candidate Barack Obama when Fairey’s “HOPE” poster design was offered on Obama’s website as an official campaign poster.
Much like Obama, Shepard Fairey has always been an advocate of change. Proving that guerilla style advertising can be effective, that going in from the sides can work and that we still have strength in numbers. So this week while the politicians heads are growing bigger in Denver, Shepard and friends will be honoring important campaign issues through art. Spanning the same days as the Democratic convention, Manifest: Hope presented in part by MoveOn.org will showcase Shepard’s work on the national stage once again.. and thats exactly the type of change I can believe in.
Posted in Activism, Advertising, Art, Marketing, Politics
Tagged Advertising, america, andre has a posse, andre the giant, Art, barack, barack obama, campaign, change, change we can believe in, democrat, democratic convention, denver, distribute, fairey, gallery, giant, graffiti, guerilla, home-brew, homebrew, hope, illegal, logo, manifest: hope, Marketing, move on, moveon.org, obama, obey, obey giant, obey:giant, photocopy, Politics, posters, power of the people, republican, shepard, shepard fairey, slogan, stickers, street art, strength in numbers
some people are do-ers, others are thinkers. most young people I would say find it hard to wear certain hats and they are often broken down before they ever find their chance to break themselves into adulthood. maybe this title should be re-thought and looked at as earned through experience, rather than age. some people work hard, others get lucky.
I was once taught inadvertently that DIY is a way of life, a value I now hold close. I’ve also learned the value of free by being graciously given things, and seeing first hand its unmeasurable benefits. a lot of things go unsaid, and a few are worth repeating…
so if you still haven’t heard of the silent giants, then who exactly have you been hanging out with?!
Posted in Art
Tagged ac rich, ac rich building, arthur c rich, artists, DIY, downtown pontiac, free, friendship, MI, networking, pontiac, posters, screen printing, silent giants