Tag Archives: Advertising

Chicago/Miami Bums Rejoice!

BK dropping money from the sky.

If you live anywhere near Chicago or Miami, watch where your walking.  Burger King has launched a fall viral campaign that involves leaving over 5,000 wallets on the streets or at hot-spots.  The wallets containing actual money (ranging from $1 to $100) and BK gift-cards (ranging from $5-$20), are an attempt to lead visitors to local stores and get people talking.  

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In addition to the cash the faux leather wallet also comes along with business cards from ‘the king’, local burger king location maps, and a fake drivers license for “the king”.  GE Finanial did a similar promotion back in 2000 with a similar campaign that made 1 in 5 lost wallets found a winner.

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Great strategy, good timing, and proving yet again going viral works!  BK must’ve learned something from their subservient chicken campaign. Chicken Mask Really?!?! Click here for the .PDF file, did the really expect people to wear this thing?

interesting stuff nonetheless, thanks to ted.me for the photos!

JCPenny ‘Spec’ Ad

This piece was done by Mike Long at Epoch Films.

Epoch Films is responsible for dozens of creative TV spots, including some of my own recent favs: the Old Spice awkwardly funny locker room moments, and contributions to AT&T’s fewer dropped calls campaign.  I suppose this spot became controversial after winning a Cannes Lions 2008 Film Bronze award, JCP should definitely consider picking this one up.

Isn’t it time for old brands to start taking chances again anyway?
Image is still important, but so is action and last I looked the JCPenny brand was collecting dust.

21st Century Advertising

 In advertising any campaign that proves to increase revenues (or in the case of a corporation increase share price) cannot be stopped, and will not be stopped –that is until the same campaign begins to bear negative effects on the company.  This strategy has become popular only in the past quarter-century and has lead to major changes in social behavior in America.  

As consumers we now expect to hear a company’s jingle or slogan over and over and over, and we must see the logo over and over, or else it will not be remembered.  This extreme over-exposure has only led to the evolution of a culture that has now managed to acquire the unconventional acceptance of recurrence, in which one can now tolerate frequent repetition for longer periods of time.  Consumers’ expectations have also lowered significantly in part due to our cultures’ uniform social structure brought upon intentionally by powerful advertisers, media outlets and various facets of government.