This piece was done by Mike Long at Epoch Films.
Epoch Films is responsible for dozens of creative TV spots, including some of my own recent favs: the Old Spice awkwardly funny locker room moments, and contributions to AT&T’s fewer dropped calls campaign. I suppose this spot became controversial after winning a Cannes Lions 2008 Film Bronze award, JCP should definitely consider picking this one up.
Isn’t it time for old brands to start taking chances again anyway?
Image is still important, but so is action and last I looked the JCPenny brand was collecting dust.
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