Tag Archives: campaign

JCPenny ‘Spec’ Ad

This piece was done by Mike Long at Epoch Films.

Epoch Films is responsible for dozens of creative TV spots, including some of my own recent favs: the Old Spice awkwardly funny locker room moments, and contributions to AT&T’s fewer dropped calls campaign.  I suppose this spot became controversial after winning a Cannes Lions 2008 Film Bronze award, JCP should definitely consider picking this one up.

Isn’t it time for old brands to start taking chances again anyway?
Image is still important, but so is action and last I looked the JCPenny brand was collecting dust.

Mozilla Firefox Download Day

June 17th, 2008: Firefox Download Day

Today marks an epic event, although the Firefox 3 browser is still beta Mozilla is encouraging all users to head here to be part of this movement.  Our goal is to reach over 1 million downloads in 1 day, and to take a piece of market share away from Microsoft’s IE7.

I’ve been loyal to Firefox for about 2 years now and I will never go back.  Try something new today.