We waited and waited for web 2.0, and now we have it. In this century’s second decade (2010-2020) we will see our TV’s transform into the next tier when it turns 2.0. What exactly does all this mean? Is it simply marketing jargon? The truth is that the world is changing folks and if you can’t keep up you’ll be left behind. Love it or hate it… new technologies are constantly redefining business models.
We saw this happen when barcodes were introduced, and years later WAL-MART designed a distribution system for the new-age, the system has since been adopted differently by warehouses, department stores, grocers, all over. The information system allows for more WAL-MART product to be put on shelves faster than ever before.. by basically telling the store what is being scanned and sold. This changed the daunting process of writing overhead orders into a breeze when they basically began writing themselves. While I’m on the topic of walmart check out the new logo they unveiled this week:
Interesting eh? Look like they have a new “Target” demographic, yes that was a pun.
When exactly will the next big distribution system will come along? As the world turns greener and our culture becomes less-resistant to technology… is it possible that we may work in a paperless world?
Not many industries haven’t changed due to new technologies in the past 15 years, obviously the web has had a serious effect on business communication, and e-commerce.
Advertising is no different. Our landscape now has a fourth dimension… We were some of the first to gain big capital through the internet and capitalize we did. It is ever-changing on the web and to stay on top you must stay informed.
Paul Beelen has released a nice whitepaper write-up through the creative commons entitled: Advertising 2.0. Its definitely worth checking out for any marketing, advertising, or media buff. What are you waiting for? Check it out:
“Advertising 2.0” (.pdf document)
Written by Paul Beelen