Tag Archives: free food

Chicago/Miami Bums Rejoice!

BK dropping money from the sky.

If you live anywhere near Chicago or Miami, watch where your walking.  Burger King has launched a fall viral campaign that involves leaving over 5,000 wallets on the streets or at hot-spots.  The wallets containing actual money (ranging from $1 to $100) and BK gift-cards (ranging from $5-$20), are an attempt to lead visitors to local stores and get people talking.  

bk1

In addition to the cash the faux leather wallet also comes along with business cards from ‘the king’, local burger king location maps, and a fake drivers license for “the king”.  GE Finanial did a similar promotion back in 2000 with a similar campaign that made 1 in 5 lost wallets found a winner.

bk2

Great strategy, good timing, and proving yet again going viral works!  BK must’ve learned something from their subservient chicken campaign. Chicken Mask Really?!?! Click here for the .PDF file, did the really expect people to wear this thing?

interesting stuff nonetheless, thanks to ted.me for the photos!

AMA

American Marketing Association
If you attend Oakland University and have an interest in the field of marketing, I highly recommend attending a meeting or two.  The weekly guest speakers are always entertaining, and free food is provided 😀 besides you can always just come and hang out with me -this year’s Director of Fundraising for our chapter.  Anybody wanna buy a raffle ticket?? haha!