Tag Archives: market research

What makes a word buzz?

You hear all kinds of new words being thrown around these days, but where do they come from and why are people using buzzwords?  

1. Relevancy – Most buzzwords become hip for the simple reason that they are relevant to the times.  Remember Y2K?  Throw a buzzword into ANY or EVERY conversation you have and nobody will argue it.  People will remember it and use it themselves.

2. Contagiousness – Buzzwords are fun to use, they’re easy to say, and often spread like wildfire.  Buzzwords can be heard everywhere these days- in the news, on TV, on the internet, and more recently from Advertisements.  Politicians drop buzzwords on the public too; in 2008 we heard about to avoid pork-barrel spending, or earmarks.

3. Meaning – New words give new thought, which is the whole idea behind using them.  In 2008 it was all about going “green“, and how we can reduce our carbon-footprint, and become more eco-friendly.  The words are out there for anyone to use; they help corral thought and give direction.  

Thought-provoking buzzwords can come from just about anywhere these days.  Companies like Budweiser that invest heavily in market research can afford to make up words.  Just look at the new drinkabilty ads for Bud Light.

Now, what are your favorite buzzwords?