You hear all kinds of new words being thrown around these days, but where do they come from and why are people using buzzwords?
1. Relevancy – Most buzzwords become hip for the simple reason that they are relevant to the times. Remember Y2K? Throw a buzzword into ANY or EVERY conversation you have and nobody will argue it. People will remember it and use it themselves.
2. Contagiousness – Buzzwords are fun to use, they’re easy to say, and often spread like wildfire. Buzzwords can be heard everywhere these days- in the news, on TV, on the internet, and more recently from Advertisements. Politicians drop buzzwords on the public too; in 2008 we heard about to avoid pork-barrel spending, or earmarks.
3. Meaning – New words give new thought, which is the whole idea behind using them. In 2008 it was all about going “green“, and how we can reduce our carbon-footprint, and become more eco-friendly. The words are out there for anyone to use; they help corral thought and give direction.
Thought-provoking buzzwords can come from just about anywhere these days. Companies like Budweiser that invest heavily in market research can afford to make up words. Just look at the new drinkabilty ads for Bud Light.
Now, what are your favorite buzzwords?
Posted in Marketing, Pop Culture
Tagged 2008, 2009, beer, bud light, budweiser, buzz, buzz-word, buzzwords, carbon, carbon footprint, contagious, drinkability, eco, eco friendly, green, idea, internet, market, market research, meaning, Politics, public, relevancy, television, TV, web, word, words, y2k
Shepard Fairey is turning heads again, not in the streets this time but in a formal gallery in Denver. Over the last 15 years Fairey, part-entrepreneur, part-artist, has successfully brought art back onto the streets with his controversial Obey:Giant campaign.
The effort to create any type of symbol or slogan that can be recognized on all sides of the globe is something that multinational companies spend billions of dollars investing in. How can one man undermine such a system? Power of the People
Shepard began on his own, but over the years his home-brew logo began popping up next to graffiti tags in Americas largest cities. A ghostly face giving off a glare that makes no man want part in the future, and a tag line simply reading: OBEY.
This image was to be photocopied and photocopied and photocopied and distributed and distributed and distributed until people started asking questions.
Today the artist behind the famous vectored face of Andre the Giant is still designing & creating. His most-recent claim-to-fame came from Democratic Presidential candidate Barack Obama when Fairey’s “HOPE” poster design was offered on Obama’s website as an official campaign poster.
Much like Obama, Shepard Fairey has always been an advocate of change. Proving that guerilla style advertising can be effective, that going in from the sides can work and that we still have strength in numbers. So this week while the politicians heads are growing bigger in Denver, Shepard and friends will be honoring important campaign issues through art. Spanning the same days as the Democratic convention, Manifest: Hope presented in part by MoveOn.org will showcase Shepard’s work on the national stage once again.. and thats exactly the type of change I can believe in.
Posted in Activism, Advertising, Art, Marketing, Politics
Tagged Advertising, america, andre has a posse, andre the giant, Art, barack, barack obama, campaign, change, change we can believe in, democrat, democratic convention, denver, distribute, fairey, gallery, giant, graffiti, guerilla, home-brew, homebrew, hope, illegal, logo, manifest: hope, Marketing, move on, moveon.org, obama, obey, obey giant, obey:giant, photocopy, Politics, posters, power of the people, republican, shepard, shepard fairey, slogan, stickers, street art, strength in numbers