Tag Archives: television

What makes a word buzz?

You hear all kinds of new words being thrown around these days, but where do they come from and why are people using buzzwords?  

1. Relevancy – Most buzzwords become hip for the simple reason that they are relevant to the times.  Remember Y2K?  Throw a buzzword into ANY or EVERY conversation you have and nobody will argue it.  People will remember it and use it themselves.

2. Contagiousness – Buzzwords are fun to use, they’re easy to say, and often spread like wildfire.  Buzzwords can be heard everywhere these days- in the news, on TV, on the internet, and more recently from Advertisements.  Politicians drop buzzwords on the public too; in 2008 we heard about to avoid pork-barrel spending, or earmarks.

3. Meaning – New words give new thought, which is the whole idea behind using them.  In 2008 it was all about going “green“, and how we can reduce our carbon-footprint, and become more eco-friendly.  The words are out there for anyone to use; they help corral thought and give direction.  

Thought-provoking buzzwords can come from just about anywhere these days.  Companies like Budweiser that invest heavily in market research can afford to make up words.  Just look at the new drinkabilty ads for Bud Light.

Now, what are your favorite buzzwords?

JCPenny ‘Spec’ Ad

This piece was done by Mike Long at Epoch Films.

Epoch Films is responsible for dozens of creative TV spots, including some of my own recent favs: the Old Spice awkwardly funny locker room moments, and contributions to AT&T’s fewer dropped calls campaign.  I suppose this spot became controversial after winning a Cannes Lions 2008 Film Bronze award, JCP should definitely consider picking this one up.

Isn’t it time for old brands to start taking chances again anyway?
Image is still important, but so is action and last I looked the JCPenny brand was collecting dust.

George Carlin dead at 71

RIP George Carlin
May 12th 1937- June 22nd 2008
George CarlinGeorge Carlin
“I credit that eight years of grammar school with nourishing me in a direction where I could trust myself and trust my instincts. They gave me the tools to reject my faith. They taught me to question and think for myself and to believe in my instincts to such an extent that I just said, “This is a wonderful fairy tale they have going here, but it’s not for me.”

I’m a bit upset over this, I always wanted to see him perform.  As a linguist in my eyes there was no better, his ability to share with the world so many new ideas about randomness and pointlessness.  He was also responsible for the historical bit on the FCC: seven words (NSFW)  Carlin spoke raw truth.

21st Century Advertising

 In advertising any campaign that proves to increase revenues (or in the case of a corporation increase share price) cannot be stopped, and will not be stopped –that is until the same campaign begins to bear negative effects on the company.  This strategy has become popular only in the past quarter-century and has lead to major changes in social behavior in America.  

As consumers we now expect to hear a company’s jingle or slogan over and over and over, and we must see the logo over and over, or else it will not be remembered.  This extreme over-exposure has only led to the evolution of a culture that has now managed to acquire the unconventional acceptance of recurrence, in which one can now tolerate frequent repetition for longer periods of time.  Consumers’ expectations have also lowered significantly in part due to our cultures’ uniform social structure brought upon intentionally by powerful advertisers, media outlets and various facets of government.